As we predicted, all the GoFundMe campaigns we follow resulted in goose eggs for Sunday, June 2, 2024.
It wasn’t a big prediction, none of the major players put out videos that directed their viewers to donate. It’s just that simple. If you don’t tell your viewers that you need funds, or you’re hard up for cash, they’re not going to pitch in and help.
Also as expected, Jose “Chille” DeCastro recent surge in donations finally tapered off after several days of gains. This, again, was due to the simple fact that DeCastro is not putting out content on his channel, let alone content that is directing his followers to support him through his campaigns.
Every single video on DeCastro’s channel had been a promotional tool to feed his product line and his crowd sourcing campaigns. If DeCastro is good at *anything* it’s the fact that he can get his viewers to shell out their hard-earned cash in droves on levels that no one else can do.
His falling out with Brian “Here’s the Deal” Young impacted him greatly. Young didn’t share DeCastro’s views on everything, but he had the mindset of an auditor or a sovereign citizen even if his presentation was lacking.
Young brought a legitimate alternative to DeCastro that could be maximized into new shorts and produced videos. Again, while not on DeCastro’s charisma level, each video with an actual auditor helps keep an audience that has been without DeCastro to guide them and will be without him for another two months.
If Young could have been taught to pitch the products and the campaigns, things wouldn’t have been great, but they would have ensured that the money was still coming in now.
As far as Michael Ehline goes, well, we’ll get into him on another day. He’s been a disaster since day one, and his troubles have ultimately hurt DeCastro more than it’s helped.
Where the channel stands now should be frightening to any DeCastro fan.
It’s been six days since the last posted live stream on DeCastro’s channel. It’s been two days since the last video featuring recycled material from when DeCastro was a free man. It’s been another three days since DeCastro’s last “jail diary.”
While his editor is still cranking out shorts, none of the content other than the jail diary goes over the top in billing the products or making any actual attempt to promote the GoFundMe campaigns.
To outsiders, it looks like whomever DeCastro has left working for him is running out of recent material featuring DeCastro in order to fuel videos for the channel. Shorts are easier to do, but long form content with anything that makes any sense for product and fundraising campaigns are extremely limited unless you want to go to deep cuts.
And deep cuts, as any Dave Matthews band fan will tell you, don’t sell albums.
Unless things change and change quickly, expect more goose eggs this week for DeCastro, and where DeCastro goes, so does the industry.
Phantom editorials incoming.
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